BigCommerce

Monogram paired Contentful's headless CMS with Makeswift's visual builder so structured content and page composition each sat in the tool built for the job. Custom content models in Contentful carried the rich content elements and the API connections the site depended on, and Contentful's roles, workflows, and localization support covered content across brands and channels.

Makeswift put approved components in front of marketers as a drag-and-drop canvas, so a new page did not require a code change.

Deploying on Vercel removed CI/CD pipeline maintenance from the project, and every commit produced a live version of the site for testing, sharing, and iteration. Comments on deployments gave BigCommerce a direct channel for feedback against a real environment rather than a document.

Running code on demand without provisioning infrastructure kept the work inside its budget and schedule, and instant rollback plus per-deployment performance insight kept the site stable through a long migration.

BigCommerce continued using Smartling's Global Delivery Network through the migration, and Monogram integrated it with Contentful so the translation process ran against the new content models. Existing translations carried forward, which held continuity across locales and kept translation costs down during the CMS change.

Monogram's phased migration consolidated legacy and unstructured content from Craft CMS and WordPress into Contentful with data integrity and content fidelity preserved, and BigCommerce's teams kept operating through the cutover.

Marketing now assembles pages from the approved component set instead of filing a ticket, and a published change reaches the site without a developer in the loop.

Monogram implemented Algolia for site-wide search across the new content set. Contentful webhooks push changed entries into the index as they publish, and Vercel cron jobs reconcile the index on a schedule so nothing drifts. Facet filters let visitors narrow a result set down to what they came for.

Monogram covered the migration with Playwright for end-to-end journeys and Jest with Testing Library for unit behavior, checking functionality, migrated content, and SEO meta tags after the move.

Monogram delivered developer documentation, user guides, and training materials so the BigCommerce team could run Contentful without the agency in the loop and make full use of what the new content system can do.

Monogram built the multi-step trial signup flow that guides a visitor through account creation, carrying loading states, legal disclaimers, and SKU configuration through to BigCommerce's suite of ecommerce tools.