Metadata
Sector
- AI
Scope
- Branding
- UI/UX Design
- Front-End Development
- Back-End Development
- API Integration
Subcore AI
Subcore, an innovative conversational platform for customers, teams, and operations, sought a digital presence that could scale with its AI-driven capabilities. Monogram stepped in to deliver a modern solution built on Next.js with Payload as the headless CMS, creating a flexible system that combines technical performance with ease of maintainability in mind. The platform's component-driven architecture allows for seamless content updates while ensuring optimal SEO performance and fast loading times on all devices.
The Brand
Monogram initiated an in-depth brand exploration to translate Subcore's AI-driven mission into a compelling digital identity. The resulting design embraces a minimalistic aesthetic and high-contrast typography, directly reflecting the message of simplifying complex operations. The visual elements were engineered around modular components and a strict grid system, ensuring the design seamlessly aligned with the composable website architecture.
The Zero-Friction Content Stack
The Subcore website required a foundation that could handle complex content relationships without compromising performance. Monogram assembled a modern stack that eliminates traditional CMS limitations, combining Next.js for dynamic rendering with Payload for flexible content modeling. The solution leverages Vercel's edge network for global performance, Tailwind CSS for a consistent design system, Basin for seamless form handling, and Raster for optimized image management. This selection ensures that those updating content can focus on the content itself without having to worry about any technical complexity.
Payload CMS Pays Off
To keep up with content updates needed as features get added to products, a modern content management system was crucial. Monogram implemented Payload to deliver instant content updates without compromising site performance or requiring complex deployment processes. This headless architecture means content changes go live immediately across all touchpoints, empowering content updates without developer intervention. This approach transformed content management from a bottleneck into a competitive advantage, allowing the team to iterate quickly.
Real Results
Monogram's technical implementation delivered exceptional performance metrics that directly impact user engagement and business outcomes. The optimized Next.js architecture combined with Vercel's edge network and strategic image optimization resulted in near-instant page load times that keep users engaged and improve conversion rates. These performance gains aren't just technical achievements, they translate to better user retention, improved SEO rankings, and ultimately, stronger brand perception for Subcore’s conversational platform.
