Analytics as a compass
The site’s organization was an active detriment to GoHealth’s primary goal: drive users to “save their spot” for an in-person or virtual appointment.
Analytics revealed that 80% of traffic to the site was from first-time visitors, and 60% of all visitors viewed only one page and stayed for less than 10 seconds. This page was overwhelmingly the homepage. This was concerning because it was impossible to schedule an appointment on the homepage — much less in 10 seconds.
Monogram used GoHealth’s existing brand guide and extensive market research to update GoHealth’s brand presence. Pastel tones of the brand’s primary blue and orange color scheme created a more welcoming, contemporary atmosphere. Custom imagery featured heavily, picturing real people in-clinic interacting with GoHealth Urgent Care professionals.
Market research and extensive user testing informed the design of a website header that would highlight the Save My Spot widget. The new Save My Spot widget reduced appointment booking time for customers.
CMS Built for Enterprise
A custom CMS makes all the difference for enterprise-level clients who need speed, simplicity, and quality when it comes to their websites, and GoHealth was no different. All slices were thoughtfully designed to accommodate both content present on GoHealth’s site prior to Monogram’s involvement, and future content for imminent corporate expansion. This system has allowed GoHealth to efficiently edit and add content without the need for a traditional web design intermediary.
A seamless new patient experience
After successfully building and launching an enterprise website, GoHealth stakeholders decided re-engage with Monogram to build a brand new Patient Portal. A key challenge of this project was to design the user experience in such a way that the Portal experience was seamless to end users, meaning authentication should be shared between the website and the Portal.
We found a home with Turborepo
To reduce configuration complexity, Monogram converted the current website into a monorepo using Turborepo. This allowed configuration and component sharing between both projects making the code more efficient and improving the developer experience.
Transparent authentication with NextAuth
Monogram set up Next.js along with NextAuth to provide a seamless shared authentication between the website and the patient's portal and integrate some website functionalities with the new data coming from the portal.
API-first development workflow
A second large component of this project was the integration into GoHealth’s APIs which handled all the operations on the front end. The users are able to update their profile, view test results, connect their organization account and save their spot at an urgent center of their choice with a few clicks of a button.
Monogram built a Gold and Silver Stevie®/2022 American Business Award winning website that has immensely enhanced our customers’ and health system partners’ experience. They are a valued partner.”
Paula Blomquist, CMO