Hy-Vee

Monogram designed RedMedia around vibrant abstract imagery and responsive content, so a visitor finds what they need on the platform they arrive on. The result balances the familiarity of the Hy-Vee brand against a modern presentation.

Monogram built each site on Next.js with Tailwind CSS and deployed on Vercel, which let the three properties share engineering practice without sharing a template. The design work ran through several iterations per property so Hy-Vee's branding sat correctly on each one, familiar to a Hy-Vee customer and current in its own category.

Performance sat in the design constraints from the start. Next.js and Tailwind CSS carry RedMedia's loading behavior, and the layout holds its function at every size, so the site loads quickly and works the same on a phone as on a desk.

The OpportUNITY Summit is a series of Midwest events supporting local minority and women-owned businesses, with a pitch competition carrying cash prizes, networking with Hy-Vee, and a free full day of professional development. Monogram has worked with Hy-Vee across Summits in Madison, Minneapolis, Kansas City, and Cedar Rapids.

Monogram designed the OpportUNITY site to engage local business owners while staying faithful to the Hy-Vee brand. The design blends aesthetics with function, so an applicant finds the event information they need without hunting for it.

Monogram built the OpportUNITY site to handle applications and registrations reliably and to keep Hy-Vee's team and attendees synchronized through each event cycle. The site was built for reuse, so content changes land quickly as the Summit moves between cities and as each event's requirements change.

Hy-Vee KidsFit is a health and wellness program encouraging children and families toward active habits, and Hy-Vee asked for a redesign and redevelopment as its audience's needs changed. The goal was a better experience, more useful resources, and habits that last past the first visit.

Monogram carried elements of the previous design forward and reorganized how resources are categorized, giving families more control over what they see and a more personal path through the KidsFit content.

On the build, Monogram used Sanity as the content management system, Next.js for the application, Tailwind CSS for styling, and Vercel for deployment. Sanity's GROQ query language powers dynamic resource filters, and Monogram integrated the YouTube API so an editor pastes a video URL into Sanity and the system pulls the thumbnail, title, and description automatically. That removes a manual step for editors and keeps video metadata consistent between the site and the channel.

As the projects approached completion, Monogram used Vercel Comments as the feedback channel between the two teams. Feedback arrives attached to the element it describes, carrying screen size, browser, and operating system with it, so debugging starts with the context already in hand instead of a reproduction request.