# ACR

**Completed:** 2024

**Scope:** marketResearch, uiUxDesign

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Monogram leveraged a new brand identity for AmerCareRoyal to design a brand new world-class website and ecommerce experience for one of the world's largest packaging manufacturers.

## Technologies
Figma

![Image](https://cdn.sanity.io/images/zep746qw/production/dc01e6a94dc16ee26dc61eb06e9c8486bfc1ead6-4320x2340.jpg)

![Image](https://cdn.sanity.io/images/zep746qw/production/0dd9a1a0bc181980cc1c3b1dab72c0f23fc14b8d-2883x2160.jpg)

![Image](https://cdn.sanity.io/images/zep746qw/production/a3c07351394e5bc933a7f027d80f182e67db543b-2883x2160.jpg)

## Next-level e-commerce

We designed each and every interaction for maximum efficiency and recognizability. A website shopping experience, no matter how niche or industrial, should not require a user manual to operate. Which is why we adopted the best practices from world-class consumer brands to the ACR brand as well.

## A new perspective on product photography

After many internal explorations, Monogram settled on providing creative direction for isometric/perspective 3D renders or photography for AmerCareRoyal products. This set a tone of organization, cleanliness, and professionalism even before one word was written.

![Image](https://cdn.sanity.io/images/zep746qw/production/37897721eb28715c095f6265c8074629454c127e-1440x831.jpg)

![Image](https://cdn.sanity.io/images/zep746qw/production/8979c66cee6c93fbdd6d5576386d132e88928df0-2883x2160.jpg)

## Marketing insights, delivered

One of the goals of the project was to increase visibility into ACR's market prowess, something the old website simply did not do. Monogram designed a beautiful visual language for ACR to be able to share market statistics, awards, success stories, and more without appearing too sales-y.

![Image](https://cdn.sanity.io/images/zep746qw/production/dbad743eb6c484be5266b528c4800c990ad98821-4320x2205.jpg)

## A case for mobile

Despite what seemed intuitive, over 2/3 of measured web traffic was mobile, so emphasis was placed on providing a world-class mobile experience, from browsing and comparing products, viewing dimensions and material details, and searching. There was 1:1 feature parity between the desktop and mobile designs.

![Image](https://cdn.sanity.io/images/zep746qw/production/e1272efec50d20048aa7d875ee64e9f77e0703e6-2883x2160.jpg)

![Image](https://cdn.sanity.io/images/zep746qw/production/3dc9dc2af161b352fb7ecb1538602685af9fa319-4320x2205.jpg)

## Contact Us

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Monogram is an Applied AI Studio based in Atlanta that designs and deploys production AI systems — connecting models, data, workflows, and enterprise software to automate real work.

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