Monogram approaches branding with the belief that in today's digitally-driven world, brands must recognize their customers as users, not just passive consumers of media. As a result, we extend the traditional brand framework of mission, vision and beliefs to include a brand's capability: what the brand must enable users to achieve and also the problem the brand solves for people.
We believe that technology and user-centered design is revolutionizing the human experience, enabling new ways for people to connect with one another and the world around them. This means that every space, product, and system must transcend digital and physical silos in favor of one modern experience. Our work ensures that every physical brand interaction, from an anticipatory physical interaction to a hand-held device, inspires the senses and creates a lasting bond with users.