Go to market quickly with an MVP.

We use a structured process to build your Minimum Viable Product (MVP) quickly and on budget. This allows you to rapidly launch, prove the product’s main assumptions so your business can grow as soon as possible.

Non-ideal approach to building software

Our approach to building MVPs

Here’s how our MVP process works


Product Scope

This is an intensive, structured process starting with an immersive session where you sit with product experts and ex-startup founders to dive into the product vision from a business standpoint. Here, we’ll create user stories for next steps.


Design Brief

The design brief starts with a product scope - either created by us or provided by you - with all the user stories, UX personas or list of features and stakeholder analysis.


Key Screens

We start by creating the most important screens for your product. This allows you to see exactly how your product will look and then approve the design.


All Screens

Once you are happy and approve the Key Screens we extend the design to the remaining screens and deliver the full product UX/UI.



After your app is fully designed and approved we start the implementation phase. During this phase we progressively deliver the modules of the app, so you can test during the process.


Test & Go

When the app is fully developed we enter a testing phase during which we're in constant contact to fix major bugs and make sure your MVP is ready to go to market.

Key benefits of an MVP

Reduced risk

We don’t want to help you build a full-featured product only to discover the market doesn’t want it. We want you to succeed. We will focus on the vital features needed to test your product’s main assumptions - leaving unnecessary features behind, or saving them for later iterations.

Reduced cost

By cutting down the feature list to the essential core that is needed to prove your product’s assumptions, you’re not only reducing the risk but also reducing the cost. You will spend less on product development and at the initial iteration phase - fewer features equals less maintenance.

Time to market

The quicker you can test your assumptions the quicker you can get to market. By saving time you will save a considerable amount of energy by using this streamlined methodology.

Focus on growing business

Building an MVP is the quickest way to grow your business. It allows you to focus on the business vision. Bringing a team of experts on board will kick-start your business and get the ball rolling - and, in the beginning, is much quicker and safer than hiring an in-house team.